The paper describes a framework and game to simulate the operation of supermarkets in the contemporary US grocery landscape. The game can be incorporated into courses in agribusiness, management, economics, food marketing, and related fields. Students make decisions about products to stock, prices, inventory levels, and promotional activity. Simulated households make store decisions and purchase decisions, which determine sales and market share. Students calculate store financials and are encouraged to present their strategy, findings, performance, and outlook for the future. The code needed to run the game and other supporting materials are provided.

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